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Segment Setup

Transaction Type

Lists

list_code

List Code

email_active

Equal to true

is_deleted

  • equal to false

OR

  • not equal to true

User Attribute: last_click_at

Timeframe to capture users.

Info

It’s recommended to not exceed 180 days due to the Corp. Backstop cleaning them after that time.

Ex: From PAST 180 days to PAST 50 days

User Attribute: historical_affiliate_last_click

Use ONLY if the instance has been migrated less than 180 days from the time of setup.

Timeframe to capture users.

Info

It’s recommended to not exceed 180 days due to the Corp. Backstop cleaning them after that time.

Ex: From PAST 180 days to PAST 50 days

is_deleted

  • equal to false

OR

not equal to true

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Campaign Setup

In the example below we have 3 Journeys that start on different days that the customer hasn’t clicked in the past 50, 60 or 70 days. If the customer has not clicked in the past 50 days, they will follow that Journey and receive the 50 day email. If the customer still hasn’t clicked after 10 days, they will receive the 60 day email, and so on and so forth. This pattern follows for the remaining triggers to the right, however the Journey will get shorter as the engagement timeframe gets closer to 180 days.

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Campaign Type

Segment Triggered

Decision Split

Use this to filter out the specific day start for each journey

Email Triggers w/ Filters

Use the last_click_at and historical_affiliate_last_click attributes to target specific days

Decision Split Criteria

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Trigger Filter Criteria

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Full Campaign

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Tip

Wrap up

You should now be able to create an Exit Gauntlet campaign in Blueshift.

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