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Typically will be used for credit card declines, password reset or other time sensitive transnational transactional emails that are triggered from a system other than Blueshift. from one our our systems. For more information visit the Campaign Execution API Reference.

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Event-based using “event” data

These Some "events" are currently not linked to the transactional data objects that have been moved from Advantage to Blueshift. You can reference those events here. Please see “Segment Based Campaigns” below to send a communication based on Advantage data objects such as list join, issues to go, or other transactional data pointssubscription, and product.

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Segment based Campaigns

These types of campaigns are based on users entering a segment. Transactional data such as list join, issues to go, or other transactional data points can from list, subscription, or product can be used to build segments. These are useful for welcome/exit gauntlets, renewal series, or catalog changes such as newly published web content.

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