Summary / TL:DR: WMC sends this event to Blueshift when a customer lands on an order form page. This is natively a goal event in Blueshift which will attribute any purchases/orders to the last campaign that was clicked on by the customer.
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Purpose
To be used in the automation of abandon series indicate in Blueshift when a user has purchased something/lands on the thank you page. If the last touchpoint before a purchase came from a Blueshift campaign, the purchase will be attributed to that campaign. This introduces a new metric of purchases/orders that will allow you to measure the performance of marketing campaigns.
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Description
When After a customer places an order and lands on an order form the thank you page, WMC will fire this event to Blueshift and will get recorded to both known and unknown user profiles. The vid2 parameter which includes the encrypted email address is included in all links sent from Blueshift which WMC decrypts to include it in the event payload. This allows the event to get recorded to the known user profile associated with that email. This event payload will always include the email address from the vid2 value. If an anonymous user lands on an order form the event will be sent with just the cookie that comes from the integrated pageload script that fires on all WMC pagesthat is entered on the order form. Blueshift will merge profiles if an unknown user makes a purchase.
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Attributes
cookie | Cookie from pageload script |
Email that is decrypted from the vid2 value if the link was sent from Blueshift | |
event | Event name |
products | Object array that include the journey URL nickname as the sku |
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