Summary / TL:DR: This article will show you how custom and relevant campaign parameters are added to all links that are sent from Blueshift.
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Custom vid2 Parameter
In the refactored instances of Blueshift a custom parameter will be added to all triggers and therefore all links that get sent out of Blueshift will have it included by default. This parameter is the verification id. Below shows the key-value pair:
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If you would like to add additional default custom parameters please submit that request to Global Support. |
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How it Works
The vid2 variable is comprised of the advantage customer number, list code, email address and delimiters which are then AES-256 encrypted within a single liquid object.
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Because this will be added to all links including unsubscribe links, there is no need to manually add any query parameters within the template as this will be done programmatically.
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Blueshift Parameters
Blueshift will also automatically include link parameters relevant to the campaign itself. They are as follows:
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The last three parameters of bsft_eid, bsft_ek, and bsft_lx are used by Data and Analytics to associate orders with a campaign and so again, there is no need to manually add any query parameters to promotion links within the template.
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Wrap upYou should now know how the vid2 custom parameters work and what other parameters are included in Blueshift links. |
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Still need help? We know this can be frustrating. To get further help please open a Support ticket. |
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