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Decide what domains you’re going to tackle – compile a list of all url nicknames associated with that domain
Take inventory of anything that doesn’t need to be moved over so you’re only moving what’s necessary
Create WMC journeys (with the SAME url nickname as in OPIUM) to replace OPIUM efforts*
Typically, the url nickname in IRIS for an OPIUM offer only references the beginning of the sales funnel. From there, links are included in the html to incorporate cross sells, upsells, dependent content, etc.
Unlike OPIUM, WMC journeys will include ALL the components of an offer
IMPT: When creating the replacement WMC journey you will want the url nickname name to match the url nickname assigned to the actual offer in IRIS BUT it should include all the components that were included in OPIUM – not just the initial offer but cross-sells, upsells, etc.
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