Summary / TL:DR: This article will show you how custom and relevant campaign parameters are added to all links that are sent from Blueshift.
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Custom vid2 Parameter
In the refactored instances of Blueshift a custom parameter will be added to all triggers and therefore all links that get sent out of Blueshift by default. This parameter is the verification id. Below shows the key-value pair:
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If you would like to add additional default custom parameters please submit that request to Global Support. |
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How it Works
The vid2 variable is comprised of the advantage customer number, list code, email address and delimiters which are then AES-256 encrypted within a single liquid object.
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Because this will be added to all links including unsubscribe links, there is no need to manually add any query parameters within the template as this will be done programmatically.
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Blueshift Parameters
Blueshift will also automatically include link parameters relevant to the campaign itself. They are as follows:
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The last three parameters of bsft_eid, bsft_ek, and bsft_lx are used by Data and Analytics to associate orders with a campaign and so again, there is no need to manually add any query parameters to promotion links within the template.
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Wrap upYou should now know how the vid2 custom parameters work and what other parameters are included in Blueshift links. |
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Still need help? We know this can be frustrating. To get further help please open a Support ticket. |
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