Summary / TL:DR: This article will show you how custom and relevant campaign parameters are added to all links that are sent from Blueshift.
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Custom vid2 Parameter
In the refactored instances of Blueshift a custom parameter will be added to all triggers and therefore all links that get sent out of Blueshift by default. Below shows the key-value pair:
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If you would like to add additional default custom parameters please submit that request to Global Support. |
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How it Works
The vid2 variable is comprised of the advantage customer number, list code, email address and delimiters which are then AES-256 encrypted within a single liquid object.
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000123456789@@LISTCODE@@emailadress@14west.us
Because this will be added to all links including unsubscribe links, there is no need to manually add any query parameters within the template as this will be done programmatically.
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Blueshift Parameters
Blueshift will also automatically include link parameters relevant to the campaign itself. They are as follows:
Parameter | What is it? |
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bsft_clkid | Unique identifier generated when clicking a link |
bsft_uid | Unique identifier assigned to the Blueshift profile |
bsft_mid | Unique message identifier* |
bsft_utid | Unique identifier assigned to the profile appended to with the transaction list code appended to it |
bsft_mime_type | Indicates the type non-ASCII components of a message |
bsft_tv | Template version |
bsft_eid | Unique identifier assigned per triggerof experiment. Even if there is a single template on a trigger, it will generate a unique bsft_eid. |
bsft_ek | Campaign execution timestamp |
bsft_lx | Identifies the instance of the URL when the same URL is used in multiple locations in the template. |
The last three parameters of bsft_eid, bsft_ek, and bsft_lx allow orders to be reported on in Thoughtspot are used by Data and Analytics to associate orders with a campaign and so again, there is no need to manually add any query parameters to promotion links within the template.
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Wrap upYou should now know how the vid2 custom parameters work and what other parameters are included in Blueshift links. |
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Still need help? We know this can be frustrating. To get further help please open a Support ticket. |
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