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Use these instructions to create a new x code. X codes, also called source code are used to track free e-letter signups. The following elements contribute to an x code: Campaign Code.
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Scripts are used to decide which fields are displayed and which fields are hidden. There are lots of fields on the Promotions screen that are not needed for creating an x-code. The script for creating x-codes is X CODES. These instructions use the X CODE script, to see how to set a script, go here. |
How to Create a New X Code
From the Marketing Ribbon, click Promotions
Click the Add Icon
The Promotion Code box will appear. Complete the following fields:
Promotion Code* Enter the promotion code, this code should mirror the first 6 letters of the campaign code. The promotion code has 8 characters. Follow this naming convention:
Info Naming Convention for Promotion Code:
Outlet Code Identifier Owning Org Year and Month Unique Numeric Identifier Only: X 999, 300, T5 = May 2017 T = 2017 1-9 = January - September A-C = October - December This field makes the promotion code unique. It should start with 01 and increase. Campaign Code* Enter the Campaign Code Hit Enter
The Promotion Detail section will appear. Complete the following fields:
Description Enter a description for the x code.
Initiated By This field automatically populates with the user who added the x code Mail Date* Enter the exact date the x code will be sent out.
Acquisition Method* Enter the method which customers are acquired from this x code. Website/External Coreg List Fill out to indicate where the x code is sent if it is not sent through Message Central. Any non-Agora email list, internal and external websites, and internal and external direct mail lists. For example, Facebook.
Info Either the Website/External Coreg List or the Internal Coreg List should be entered. You should never have both fields filled out.
Internal Coreg List Fill out to indicate if the x code is sent to an Agora affiliates emailed eLetter. This field is very important for tracking where our customers come from. Only enter a List Code or a List, never both. Quantity Mailed Enter the actual quantity that will be mailed out. This is especially helpful to fill out for 3rd party advertisements. Creative Code Enter the creative code. This can used to track the copy associated with a x code. For instructions on this go here. Narrative Type There are 3 options; Alert, Default and Cancel Alert. This allows it to add information about this x code. This can be used as a way to communicate information about this x code to the Customer Service team. Alert will show the agent the information that is put in the Promotion Narrative field when they place an order. Default will simply add information to the x code that will be visible to the agent if they inquire on a x code. Website URL Enter the URL of the x code. This can be a huge help to customer service teams by allowing them to see what the customer sees.
Selection Used with List Identify the portion of a list being targeted. Host Dept 1% Enter the percentage that indicates the amount of revenue that will go to the host. The remaining percentage will go to the parent (the item sold) by default.
Host Dept 1 For accounting purposes, this department acts as a bucket to hold the percentage of revenue, indicated previously, so it can be allocated correctly. The host department typically consists of the affiliates owning org and pub code. If not sure which host department to use ask the affiliate being swapped with or ask the accounting department. If unable to locate the correct host department submit a support ticket to have it added to Advantage. Host Dept 2% Use when splitting the revenue 3 ways.
Host Dept 2 Use when splitting the revenue 3 ways.
Done! Signify if accounting can begin allocating revenue. Y - indicates the promotion is ready. N - indicates the promotion is not ready * - never use this
Once the fields have been filled on the Promotion Detail screen, hit Enter. This will move to the Costs area.
Use the Costs area to indicate any costs associated with the x code:
Fixed Costs Use this field to record the total one-time cost amount associated with this promotion.
Response Cost/M This field is the variable costs per thousand for responses to a promotion
Other CPM Record any other cost per thousand elements involved with producing and sending the promotion package. Hit Enter. This will move back to the Promotion screen.